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Item #:
229940948
Identity Designed: The Process: Research, Strategy, Design, Implementation, (Hardcover)
Item #:
229940948
AZN 74
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Identity Designed: The Process equips you with the essential knowledge and tools needed to develop enduring, distinctive identities.
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Product Details
- Delve into the fascinating world of visual identities with Identity Designed: The Process, an essential resource by renowned graphic designer David Airey. In this comprehensive and insightful book, Airey guides you through the four fundamental stages of the design process: research, strategy, design, and implementation. Written for a diverse audience, from design students to professionals in a range of roles, his unique insights and practical advice will help you succeed in crafting and managing impactful visual identities. Drawing upon his expertise and extensive knowledge of the design profession, Airey not only shares lessons learned from projects he's worked on throughout his successful career--he also features compelling case studies from top-level design studios such as Frost*collective, Pentagram, Bond, Bielke&Yang, Manual, DutchScot, and many more. These case studies serve as illuminating examples, showcasing the application of effective identity design principles in everyday contexts. With its practical approach and thought-provoking analysis, Identity Designed: The Process equips you with the essential knowledge and tools needed to develop enduring, distinctive identities. By emphasizing the symbiotic relationship between creativity and strategic thinking, Airey guides you through the process of designing identities that resonate, that convey a persuasive brand narrative, and that ultimately improve how businesses function. Whether you're a student or teacher looking for an updated reference, professional designer wanting to grow and refine your skills, a design enthusiast seeking inspiration, a marketing expert needing to improve company communications, or a business owner aiming to enhance your brand's visual presence, Identity Designed: The Process is an invaluable resource. It will help you make intentional creative choices to positively shape and transform the visual world around you.
| Book format | Hardcover |
| Fiction/nonfiction | Non-Fiction |
| Genre | Art, Music, and Photography |
| Publication date | June, 2024 |
| Pages | 240 |
| Reading level | General |
| Subgenre | Graphic Arts |
| Series title | No Series |
| Edition | 1 |
| Publisher | Rockport Publishers |
| Original languages | English |
| Language | English |
| Educational level | General |
| Is collectible | N |
| Binding type | Case Binding |
| Recording time | 0 min |
| Retail packaging | Single Piece |
| Assembled product dimensions (l x w x h) | 8.58 x 0.79 x 10.08 in (21.8 x 2 x 25.6 cm) |
| Assembled product weight | 2.4 lb (1.09 kg) |
| Bisac subject heading | Design |
Product Description
Identity Designed: The Process: Research, Strategy, Design, Implementation, (Hardcover)
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Customer Questions & Answers
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Question:
Who is the author of Identity Designed: The Process?
Answer: The book is authored by renowned graphic designer David Airey. -
Question:
What are the main topics covered in the book?
Answer: The book covers research, strategy, design, and implementation in the identity design process. -
Question:
Is this book suitable for beginners?
Answer: Yes, it is suitable for a diverse audience, including design students and professionals.
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AZN 74
Order now and get it around Monday, September 21
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Features & Benefits
- Comprehensive guide by renowned designer David Airey.
- Covers four key stages: research, strategy, design, implementation.
- Suitable for design students, professionals, and enthusiasts.
- Features compelling case studies from top design studios.
- Emphasizes the balance of creativity and strategic thinking.
- Helps improve brand narratives and visual presence.
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