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Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy.
| Publisher | Pearson |
| Publication date | January 16, 2015 |
| Edition | 6th |
| Language | English |
| Print length | 360 pages |
| ISBN-10 | 9780133871319 |
| ISBN-13 | 978-0133871319 |
| Item Weight | 1 pounds (450 grams) |
| Dimensions | 7.4 x 0.3 x 9 inches (18.8 x 0.8 x 22.9 cm) |
Provides essential marketing concepts, principles, and frameworks necessary for academic success in marketing courses.
Offers strategic insights and practical tools to enhance skills for effective marketing management in various industries.
Serves as a comprehensive teaching resource with structured frameworks suitable for developing marketing curricula.
May be too advanced for those just starting, lacking foundational marketing knowledge for comprehension.
Not suitable for individuals seeking light reading or general marketing information without academic intent.
Limited value for professionals outside the marketing field, as the content focuses primarily on marketing management.
Framework for Marketing Management 6th Edition
The Framework for Marketing Management 6th Edition is a textbook with clear and concise content that provides valuable information for marketing students. However, some reviewers have mentioned issues with the print quality and outdated examples. Overall, it is a useful resource for learning marketing concepts.
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